Seriously engaging - how is our brand expressed
We call our way of communicating “Seriously Engaging”. This is a way to combine the engaging side of our brand essence (Human Touch) with our high level of professionalism, insight, and expertise. Human Touch means acting and communicating in a human and natural way – through the way we look and in what we say.
We are not dull, or grey, or corporate, but at the same time we are not over the top. Our ambition is for the audience to find us helpful and no-nonsense, but also thought-provoking and intriguing through our story-telling.
‘Seriously’ means we:
- Are professional
- Value our clients’ time – nothing is longer than it needs to be
- Stay true to our engineering roots
- Support communications with facts and figures and draw on qualified and credible sources
- Present information in an organised and well thought-out manner
‘Engaging’ means we:
- Have a human voice
- Share interesting stories
- Convey the intrigue and passion in our work
- Are always willing to strike up a dialogue with our audience