When using illustrations make sure they are not just decoration - as with the engaging images, illustrations should support the headline or another layer to the communication. Our illustrations shouldn't be old fashioned or overly technical.

In the above example, the illustrations work as a backdrop to the cyan heading. Illustrations should not be used across everything, but they are a nice way to help keep our identity fresh and approachable.

Sometimes the best way to illustrate a complex idea is by using simple illustrations. This is also a welcome relief in an industry that nearly always uses photography or architectural renderings.

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Image bank

In our Image Bank you'll find images to support your communication (External access can be requested).
Explore our brand - Images and illustrations