Using illustrations
Apart from using photography, illustrations can be a powerful way of communicating Human Touch. Illustrations can demonstrate creativity and ingenuity and communicate in a more down-to-earth way.
When using illustrations make sure they are not just decoration - as with the engaging images, illustrations should support the headline or another layer to the communication. Our illustrations shouldn't be old fashioned or overly technical.
In the above example, the illustrations work as a backdrop to the cyan heading. Illustrations should not be used across everything, but they are a nice way to help keep our identity fresh and approachable.
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Sometimes the best way to illustrate a complex idea is by using simple illustrations. This is also a welcome relief in an industry that nearly always uses photography or architectural renderings.
